As the first streaming platform of our kind, we herald ourselves as, “the ultimate destination for viewing classic concerts.” We’re proud to be first in the market to bring live and virtually live streaming concerts to a global audience, while also providing an additional revenue stream for artists and musicians.
Today, we want to spotlight mySongbird’s Founder and Chief Visionary Officer, Mike Mountford, to get an insight into his personal journey and his inspiration behind creating mySongbird.
Q: What is your background? Where did you grow up, and where did you study?
A: I grew up in a small town in Connecticut, and from there I went to South Bend, IN to attend the The University of Notre Dame.
Q: Who or what has shaped who you are?
A: A lot of people. My wife has been a big influence, and of course my dad. Not to mention my friends from college, and even just the university as a whole, and my experiences there.
Q: Why are you so passionate about what you do?
A: I’m 65. I could just go out to pasture for the rest of my life, and spend all day at the golf course. And I did that for nine years—just playing golf and advising other people on business, rather than taking an active part. But I realized that I would rather do something that makes a difference, or at least try to. Since coming back, now I’m working seven days a week and just plowing through it. It’s a grind, but we’re in an existential crisis. Literally, the existence of the human race is being threatened. That’s what’s at stake here, if we don’t do something now, and do it right.
Q: What are you most passionate about?
A: Probably the biggest thing I’m passionate about with this business is the environmental cause attached to it. 20% of our net income is going to the environment, and investing in firms that can help save the planet.
Q: How do you challenge yourself?
A: I take adverse situations and turn them into positive ones. After the buyout of the first company I started, I was made Vice President of a division that was floundering so badly that it almost took the entire company down. The surviving partners wanted to sell the division to a competitor, but they said, “No, we don’t want it, because we know you’re going out of business, and we’re going to get your customers anyhow.” Well, in the end, that didn’t work for them. But two years later, they came back to us and wanted to buy, because by then, I’d turned it around.
Q: What are your goals?
A: To try to do something meaningful for the betterment of mankind.
Q: Where did your passion for music come from? How has music influenced your life?
A: I was never much into music growing up until I got to college. I had friends who introduced me to all different types of music. One friend from Texas introduced me to Country, another friend from Boston introduced me to the Blues… I got into jazz and rock and Springsteen and all different types of music… They turned me into a big music fan. And I have been ever since.
Q: What is your business background?
A: A few years after college, I started a company that did wholesale distribution of satellite TV systems. It’s been sold and merged a number of times, as pieces of the company have changed hands and forms over the years. It barely feels like I own it anymore, though I actually do still own 5% of it.
Q: What does an ideal company look like to you?
A: I think an ideal company focuses on its customers. If a company is responsive, friendly, and offers relevant information when needed by a consumer, you’ll be in a position to build a reputation for good customer care.
Q: When did you first have the idea to create mySongbird?
A: For 20 years in the satellite industry, I wanted to find my own programming niche, but I could never find the right one. Then I started watching streaming concerts, and thought, “Wow, that would be a great channel to put together.” It’s not necessarily streaming, and it’s not necessarily a television channel, but it’s perfect for a video channel. There are so many great dynamics to play with and a lot of great potential for advertisers that hadn’t been explored yet.
Q: How common is this idea in the world already? Have you ever seen anything like this before?
A: One of the things that first attracted me to the idea is the fact that I hadn’t seen anything else quite like it. Sports and concerts are both things people are willing to pay money to go see. Then they also watch sports on television, but not concerts. There are a few—and obviously more now during COVID—but still, not many. It’s a significant void in the marketplace.
Q: Why is this the perfect time for mySongbird to launch an equity crowdfunding raise?
A: I think it’s a perfect time because we’re ready. A lot of forces in the marketplace are saying that public raises are in demand right now. The streaming market is about to explode, and a lot of people who love going to live concerts are looking for the right solution. And we all believe we have the right solution at mySongbird.
Related: Equity Crowdfunding 101: You Can Now Own Shares in mySongbird
Q: Are there successful companies your startup reminds you of? Any good analogies?
A: We’re like ESPN and CNN, but for music—that same kind of niche channel.
…and there ya have it folks, a short glimpse into the brilliant mind of our Founder and CEO! Mike’s talent and drive in the world of business, combined with his passion for music, are what make mySongbird a venture like no other. And his commitment to saving the planet is what truly makes mySongbird A Force for Good. Visit mySongbird’s Campaign Page on Wefunder and consider investing in this new movement that’s taking the world by storm.